Your sales and marketing efforts are foundational for improving your customer relationships by demonstrating credibility through their actions, and quality through their product presentations. Professional business leaders need to know how to develop their company’s image while building their bottom line through effective, low–cost marketing strategies to improve their sales. In this course, students are taught how to identify trends in their market, as well as make timely decisions for marketing their company and products. They are provided instruction for how to work with a small marketing budget that requires creative tactics to achieve their organizational goals.
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